"FAKE" response to my A-Level Graphic Communications title focus on modern-day class hierarchies within the fashion industry: paying close attention to retail spaces. Supported from researching a range of campaigns, branding and collections such as the new Gucci A/W20 'Fake Not' collection to the S/S17 Off-White 'For Walking' collection. It is a key focus of mine to look at how messages are conveyed from garments while over-all linking back to my study of how current class structures within society are influenced by the fashion industry: by what we wear. I am paying close attention to the divides between the luxury fashion and the high street fashion consumer while picking up satirical responses to the hierarchy embedded within the industry as seen here. The whole idea of 'Fake' is to bring attention to how designer logos are capitalized on to infer a sense of social standing or even self-worth. The mocking of counterfeit culture here seen in paparazzi-style photography ironically bridges the gap between the stereotypical and desired consumer in various retail spaces. The destruction of the logo portrayal using black paint on canvas could posit a negative response to the social standing a logo can infer while the use of the logo also glamourises the mundane, everyday, tope bag positing the power of a logo in society.