Central Saint Martins is a constituent college of the University of the Arts London - top 2 in the world for Art and Design - 2020 QS World University Rankings. Their BA Fashion Show in May 2019 showcased 43 collections from across their BA courses - menswear, womenswear, knitwear, print and fashion design with marketing. The show reflected amazing, diverse and personal collections. The CSM students portray links to wider collective issues celebrating fashion, what fashion can be and the always evolving industry.
One of the collections that stood out to me the most was Amy Coker. A clear connection between each garment with the neck line and repetition of the exaggerated collar. very Moschino esc, i love the typography chosen- the serif font is effective as it's contemporary but also emphasises feelings of energy, confidence and youth. The phrase 'BABE' capitalised and attached as a belt to the blazer style dress meaning it's central to the composition could link to current youth dialect.
The phrase 'Sell Out' printed as a pattern on the dress is also effective in the bright, illuminouse green hue. The word 'sell' could present deeper meanings of objectifying women which could also be represented by the over glamourised blazer dresses suggesting how women are objectified for appearance.
I love the snake print used for the dress and accessories as it clearly links to popular street style and current trends attracting a wider audience.
Themes of gender equality and sexual harassment awareness are key and meaningful themes to raise awareness for through art. The use of current trends and popular dialect is a successful way to gain attention.
I will experiment using materials such a faux animal skins as they portray a sense of glamour and act as a pattern without being too restrictive. The exaggerated, oversized belts and blazers is successful as it portrays sophistication along with the high low hemlines included aswell which portray power and turn heads when fabric trails behind like a traditional cape style popularised for stereotypical 'heros'; blazers in women wear have connotations of power dressing which became popular in the 1980s when women dressed to assert authoriy - 'Mention power shoulders and the words “Working Girl” typically trip off the tongue' ( Vogue 2018 ). However, early 20th century designers Coco Chanel and Elsa Schiaparelli had simular designs, power shoulders included. This is significant as Coker's collection as a whole celebrates powerful and successful women in the fashion industry.
The bright hues of oranges, greens and blues is effective and i want to experiment with using a similar palette aswell as conveying messages using typography on textiles. When experimenting with creating clothing garments aswell the use of high low hemlines is a popular style which is more effective then a ordinary hem line.
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